With the introduction of the AI based models, which includes the tools like ChatGPT, Gemini and Perplexity, the users are looking for best optimized results which are been displayed by these models. However, the biggest challenge which SEO experts have to face while managing the optimization of website is that the results by these AI models vary from person to person, majority of times. The experts at digital marketing training institute in Udaipur like Digital Describe suggest strongly that these AI models analyze and process the data differently which may affect the ranking and impression of the business and website. Hence, a holistic and common approach should be applied for improving the visibility and reach of the website.

To know about how digital marketing is improve your career, click here

What is the real reason to perform AI based optimization of the site?

As mentioned above, one can say that the popular AI models are greatly divergent and varies from each other based on the way they process and present the data. As per researches and the insight by the expert trainers at digital marketing institute in Udaipur like Digital Describe, it is been found that more than 60% of the data that is been processed by AI models vary from person to person and at each query. Also, the percentage of brand mention is slightly above 6% which is a high time reason for digital marketers to perform AI based optimization.

It is been also found that majority of e commerce brands have gained a good audience through brand mentions on AI platforms and searches on high performing keywords. Hence, AI based brand mentioning is turning highly reliable for online sellers and financial service providers but other businesses have to see through proper management of AI optimization to get desired result. Institutes for digital marketing training in Udaipur like Digital Describe strongly recommend that maximum number of businesses have to work on their AI based optimization.

What is the platform difference experts are talking about?

The top 3 AI based measures named Chat GPT, Google Gemini and Perplexity are the big names in the AI based query search. However, they work somewhat differently from each other. While ChatGPT and Google Gemini focuses more on the content retrieved and extracted from the top SERP sites, Perplexity, on the other hand, lay more emphasis on exact result that matches the search query, giving more user beneficial and interactive results. Experts at Digital Describe, the best digital marketing training institute in Udaipur, are very suggestive that SEO experts and digital marketers are required to improve their chances of brand mentions. To sustain in AI driven marketing for long, these differences have to be mitigated.

How these differences plays a crucial role?

One thing that the digital marketers and SEO experts have to understand is that this difference of the data processing by the AI models is almost non-negotiable. Also, the brand authority or domain authority plays a very significant role. The digital marketing experts at digital marketing institute in Udaipur like Digital Describe suggests the following observations:

  • Chat GPT relies on the training of its AI models which is a clear indication that the sites and content which are been into SERP for long will have a higher chances to be extracted and displayed by the ChatGPT.
  • Google Gemini has a dependency on the “best matching keyword/ search query” along with the result in the SERP which is a major source of the data displayed by the AI model to its visitors and users.
  • Perplexity is on completely different approach in processing of the data and displaying it. They are providing the best suited result which is best matched with the search query inserted by the user to get the response.

In whole, we can say that almost all the AI models are using the data to create and train their AI models. Looking at these measures, it is well suggested by the experts at Digital Describe, the digital marketing training institute in Udaipur that digital marketers are required to optimize and create data for better extraction so that AI models can train their engines for better retrieving of data. This is also affected by many other factors too like visibility frequency, how brand centric content is been displayed and how brand or topics are interrelated to the search query. The digital marketers and SEO experts are required to see through proper mention of their brand and creating a content which is more elaborative and easy to be fetched by AI models.

How data accessibility patterns affect?

As per the experts at digital marketing training institute in Udaipur like Digital Describe, it is been revealed that all the three major AI models lay a great emphasis on training their model making it an effective tool to improve the optimization of a data as per AIO. It is also been observed that these models also provide a pattern in which the data is been observed and optimized.

Effect of Citations in AIO

Citations too plays a very important role in the improvement of the AI based optimizations which will help the AI models to use and display the data. It is an important factor to manage the brand recognition and improving the overall citation and visibility of your content, i.e. website.

How to optimize the content along with traditional SEO

AI has although affected the traditional SEO process but it has not yet completely replaced it. Digital Marketers are required to lay high focus upon setting up of measures improving their visibility and enhancing the reach of your website. In other words, as trainers of Digital Describe, the best digital marketing training institute in Udaipur suggest that traditional marketing is still relevant along with AI models and thus has to see through by proper application of AI measures.

Conclusion

Hence, on the basis of the analysis performed, one can say that suitable measures are to be taken by the digital marketers and SEO experts to have a good AI based optimization. The expert trainers of Digital Describe, the best digital marketing institute in Udaipur suggest that different AI models optimize and present the data in different way affecting the ranking and visibility of the content and the website on a larger scale. All three AI tools, ChatGPT, Google Gemini and Perplexity process the data in a different way. Thus, this will lead to a greater visibility of their content. Making your content visible and in reach of the customers which will help in setting of practices that will improve the ranking of your website. Also traditional SEO and marketing practices have to be modified as per AI requirements.